When I started on this strange journey into the blogosphere (do people still say that?) regularly the phrase “Don’t blog about blogging” came up. It seemed it was a mantra being chanted throughout medialand.
After only a short time I’ve noticed this is very true, as the market for blog advice is totally saturated and competition is so tough to get viewers.
My goals were not based on “let’s build a blog and get rich” it was far from that really.
I had a local newspaper group near me go out of business leaving just one major source of news for a lot of people. I thought even in Communist countries they have a choice of at least two newspapers, even if they were run by the same people.
Why not start one?
Immediately the problem came up of how to finance a project which obviously didn’t work for the old media giants. All around me from my own industry journalists were complaining of poverty and inevitable redundancy or the dreaded freelance hell.
So I asked myself why? How?
It turns out, after a bit of research, that local in medialand meant corporate and controlled. It was a bit of a shock to a newbie but made sense when I looked at it.
The local newspaper had to close because the main company said so. They didn’t have any choice but to do what the big boss commanded, which made me think about personal investment and how much does a local newspaper actually care about the region they report on. The old business model of advertising and printing was facing a tough time but they couldn’t make changes because it was part of a bigger machine.
In my own experience with the music industry I have been fortunate to see things from lots of angles and soak up all the woes of a decrepit failing system. Sounds familiar?
I knew a bit about websites having kept a few running for years and a bit about media, not an expert but I’ve found they are thin on the ground.
Anyway I’m waffling, yes I do that sometimes.
The facts are things change and people still consume.
Work out how they want to receive it.
Build a blog, make an app, get on YouTube maybe? Who knows what will work for you. Just don’t Blog about Blogging or the Blogging Police might come for you.
“I’ve made mistakes in my life.
I’ve let people take advantage of me.
and I’ve accepted way less than I deserve.
But, I’ve learned from my bad choices and even though there are some things I can never get back and people who will never be sorry, I know better next time and I won’t settle for anything less than I deserve.”